Database Marketing Specialist
Golden Entertainment · On-site
At Golden Entertainment LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.
Job Description Summary:
Summary:
As a Database Marketing Specialist, you are instrumental in driving guest engagement and revenue growth by executing and analyzing multi-channel marketing campaigns across all properties. You are responsible for ensuring the flawless delivery and optimization of campaigns-from initial production and deployment through real-time monitoring and post-campaign performance analysis. Your ability to turn data into insights helps shape future strategies and supports the broader marketing vision of the organization.
Job Description:
Essential Functions and Responsibilities:
Provide timely and courteous guest service consistent with the company's guest service culture
Execute multi-channel direct marketing campaigns by collaborating with cross-functional teams including creative, analytics, purchasing, property-level marketing, and external vendors
Utilize campaign management platforms daily to build, schedule, deliver, and report on targeted communications across print, email, SMS, and digital formats
Monitor campaign performance to ensure alignment with strategy, timelines, and budget; make data-driven recommendations for optimization
Analyze guest response data and marketing trends to identify actionable insights and support reinvestment strategies
Provide support for True Rewards customer online support
Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position
Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company's guest service culture standards
Perform other duties as assigned
Qualifications
2-4 years of marketing, hospitality, or database analysis experience; experience in a gaming or casino environment preferred
Ability to follow instructions and complete tasks accurately in a fast-paced environment
Strong communication skills and willingness to work as part of a team
Committed to fostering a respectful, inclusive, and safety-conscious work environment
Ability to access and input information using a moderately complex computer system
Skilled in Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with collaboration tools like Microsoft Teams
Working knowledge of CRM, campaign management tools, SQL, and database query software preferred
Requirements
At least 21 years of age
High School Diploma or equivalent required
Bachelor's degree in Marketing, Business, or related field preferred
Ability to effectively communicate in English, both written and verbal
Obtain and maintain all work cards as required by the company
Verify right to work in the United States
Work Cards
Nevada Gaming Registration
Physical Requirements
Occasionally push/pull up to 25lbs
Occasionally lift and/or carry up to 25lbs at floor, knee, waist, and chest levels
Occasionally squat, kneel, reach, bend, twist
Frequently sit and work at a desk or computer
Occasionally standing and walking
Ability to communicate using in-person speech, radios, and telephone
Ability to hear, understand, and distinguish speech and/or other sound in person
Ability to distinguish between shades of color
Ability to use tools or equipment requiring a high degree of dexterity
Work Environment Potential Conditions
Indoor
Slippery surfaces
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.
Ready to make your next move the right one? If you’re looking for more than just a job — and want to be part of a team that values integrity, impact, and opportunity — we’d love to hear from you.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.