Digital Content Executive
Astro Malaysia · On-site
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“ It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”
JOB RESPONSIBILITIES:
To develop and execute digital-first BM branded content (articles and social media) for Malay audiences that support client content pitches, branded content solutions, and revenue objectives across Astro’s digital ecosystem. Key Accountability Areas: #1 Content Strategy & Creation
- Create and publish BM branded articles and social media content for Malay audiences based on client briefs
- Contribute to Malay-market content innovation/content pitch ideas and proposal development
#2 Trend, Audience & Platform Intelligence
- Stay updated on Malay digital trends, social media formats, and audience behaviour
- Content should take each platform’s specific content DNA and audience demographic into consideration
- Identify content opportunities that can enhance content innovation/content pitch and proposal strength
#3 Revenue & Performance Awareness
- Align content ideas with engagement and reach objectives
- Apply performance insights to strengthen content recommendations
#4 Collaboration & Execution Support
- Work closely with Sales, Campaign Managers and Content teams to ensure strategies are executable and delivered on time
Key Challenges:
- Producing fresh, relevant ideas in a competitive digital landscape
- Managing multiple tasks and deadlines simultaneously
- Balancing creative ideas with platform and client requirements
Requirements:
- Bachelor’s Degree in Mass Communications, Media Studies, Marketing, Journalism, or related fields
- Strong command of Bahasa Melayu; working level of English required
- More than 2 years experience in BM digital content, editorial, or branded content
- Experienced in Canva and Capcut
- Solid understanding of social media, digital content formats, local entertainment and lifestyle trends, and Malay audience behaviour
- Strong storytelling instincts with an interest in commercial outcomes
- Organised, timely, proactive, and adaptable
- A collaborative team player who can work independently when needed
REQUIREMENTS: